What is a UTM parameter?

A UTM parameter is a query string value added to a URL that helps analytics tools identify traffic source, medium, campaign, term, and content.

Do I need all five UTM fields?

No. Most campaigns use source, medium, and campaign. Term and content are optional and often used for paid search keywords and A/B creative tracking.

Yes. The builder runs client-side in your browser and does not require data submission to a backend.

Generate valid UTM links with automatic encoding, quick channel presets, QR preview, and one-click copy for your final URL and parameter table.

Preset Template

Destination URL * utm_source utm_medium utm_campaign utm_term utm_content

Generated URL

Parameter	Value

What are UTM parameters used for?

UTM parameters let analytics tools attribute sessions and conversions to specific traffic sources, channels, and campaigns.

Will this tool encode spaces and special characters?

Yes. The builder uses URL encoding automatically so parameter values stay valid and analytics-friendly.

Does this page send my data to a server?

No. This tool runs entirely in your browser. Inputs remain local unless you share the URL yourself.